{"id":3984,"date":"2026-09-29T11:25:07","date_gmt":"2026-09-29T14:25:07","guid":{"rendered":"https:\/\/homolog-pars-2026.agenciagreenhouse.com.br\/how-to-integrate-crm-marketing-and-finance-to-reduce-rework\/"},"modified":"2026-10-20T19:16:00","modified_gmt":"2026-10-20T22:16:00","slug":"how-to-integrate-crm-marketing-and-finance-to-reduce-rework","status":"publish","type":"post","link":"https:\/\/homolog-pars-2026.agenciagreenhouse.com.br\/en\/how-to-integrate-crm-marketing-and-finance-to-reduce-rework\/","title":{"rendered":"How to Integrate CRM, Marketing and Finance to Reduce Rework"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Growth companies usually invest in different technologies over time.<\/p>\n\n<p class=\"wp-block-paragraph\">Marketing uses an automation platform, the commercial area operates in a CRM, the financial works in an ERP and other areas depend on specific systems for contracts, billing and service.<\/p>\n\n<p class=\"wp-block-paragraph\">The result is a fragmented operation, marked by parallel spreadsheets, duality of information, constant rework and decisions made on the basis of incomplete data. In an increasingly operational efficiency-oriented scenario, this model becomes a major obstacle to sustainable growth.<\/p>\n\n<p class=\"wp-block-paragraph\">In this context, <strong>Revenue Operations (RevOps)<\/strong> aligns marketing, sales, service and operations through integrated processes, shared metrics and a single data source.<\/p>\n\n<p class=\"wp-block-paragraph\">According to <a href=\"https:\/\/br.hubspot.com\/ofertas\/state-of-data-2025?hubs_signup-url=br.hubspot.com\/blog\/sales\/integrar-vendas-marketing&amp;hubs_signup-cta=panorama-de-marketing-e-vendas-2025&amp;hubs_post=br.hubspot.com\/blog\/sales\/integrar-vendas-marketing&amp;hubs_post-cta=panorama-de-marketing-e-vendas-2025\">Panorama de Marketing e Vendas 2025<\/a>, 71% of Brazilian companies missed their targets due to misalignment between departments, fragmented systems and limited visibility into the revenue funnel.<\/p>\n\n<p class=\"wp-block-paragraph\">In addition, <a href=\"https:\/\/www.gartner.com\/en\/sales\/topics\/revenue-operations\">Gartner<\/a> projects that 75% of high-growth companies will adopt RevOps models to improve operational efficiency and revenue predictability.<\/p>\n\n<p class=\"wp-block-paragraph\">In this scenario, integrating CRM, marketing and financial is no longer just a technological initiative and becomes a business strategy.<\/p>\n\n<h2 class=\"wp-block-heading\"><strong>What happens when CRM, marketing and financial do not communicate?<\/strong><\/h2>\n\n<p class=\"wp-block-paragraph\">When each department works with different information, <strong>information silos<\/strong> emerge. Marketing generates leads, sales negotiates opportunities and finance manages contracts and billing.<\/p>\n\n<p class=\"wp-block-paragraph\">However, without integration, each area builds its own version of reality. Symptoms are usually duality of registers, parallel spreadsheets for process control, outdated information, recovery errors, lack of context about customer history and divergences between reports and communication failures between teams.<\/p>\n\n<h2 class=\"wp-block-heading\"><strong>Main impacts of lack of integration<\/strong><\/h2>\n\n<p class=\"wp-block-paragraph\">Imagine a company in which the commercial concludes a contract, but the financial needs to manually recreate the customer data within the ERP. Now multiply this process by tens or hundreds of monthly contracts.<\/p>\n\n<p class=\"wp-block-paragraph\">In addition to waste of time, any typing error can lead to operational, financial and even impact on customer experience, as in the following examples.<\/p>\n\n<h2 class=\"wp-block-heading\"><strong>Lack of a single source of truth<\/strong><\/h2>\n\n<p class=\"wp-block-paragraph\">Without systems integration, each area will use different bases. Marketing follows a number of leads, the commercial works with another volume of opportunities and the financial has distinct numbers related to revenue.<\/p>\n\n<p class=\"wp-block-paragraph\">This lack of consistency compromises confidence in data and makes it difficult to make strategic decisions.<\/p>\n\n<h2 class=\"wp-block-heading\"><strong>Operational rework<\/strong><\/h2>\n\n<p class=\"wp-block-paragraph\">When information needs to be copied manually between platforms, the rework becomes inevitable.<\/p>\n\n<p class=\"wp-block-paragraph\">Activities such as registry updating, creating contracts, issuing invoices, updating customer status and feeding reports end up consuming hours that could be directed to activities of greater value.<\/p>\n\n<h2 class=\"wp-block-heading\"><strong>Low productivity of teams<\/strong><\/h2>\n\n<p class=\"wp-block-paragraph\">According to HubSpot&#8217;s <a href=\"https:\/\/br.hubspot.com\/ofertas\/state-of-gtm?hubs_signup-url=br.hubspot.com\/blog\/sales\/processo-de-vendas&amp;hubs_signup-cta=panorama-go-to-market-brasil-2026&amp;hubs_post=br.hubspot.com\/blog\/sales\/processo-de-vendas&amp;hubs_post-cta=panorama-go-to-market-brasil-2026\">Panorama do Go-to-Market no Brasil 2026<\/a> report, 62% of Brazilian salespeople spend more than five hours per week on non-sales tasks, including finding information, manual validation and data correction.<\/p>\n\n<p class=\"wp-block-paragraph\">When systems are not connected, productivity suffers directly.<\/p>\n\n<p class=\"wp-block-paragraph\">Teams spend more time administering processes than generating results.<\/p>\n\n<h2 class=\"wp-block-heading\"><strong>Errors in financial cases<\/strong><\/h2>\n\n<p class=\"wp-block-paragraph\">Manually typed data significantly increases the probability of errors.<\/p>\n\n<p class=\"wp-block-paragraph\">Among the most common problems are incorrect invoices, duplicate charges, contractual divergence, inconsistencies in value and inaccurate tax information.<\/p>\n\n<p class=\"wp-block-paragraph\">In addition to the operational impact, financial errors can damage customer confidence.<\/p>\n\n<h2 class=\"wp-block-heading\"><strong>Difficulty in generating recipe predictability<\/strong><\/h2>\n\n<p class=\"wp-block-paragraph\">Predictability depends on data quality. When marketing, sales and finance operate in an isolated way, it becomes difficult to answer simple questions:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>What real CAC?<\/li>\n<\/ul>\n\n<ul class=\"wp-block-list\">\n<li>Which channels generate more revenue?<\/li>\n<\/ul>\n\n<ul class=\"wp-block-list\">\n<li>What is the conversion rate per step?<\/li>\n<\/ul>\n\n<ul class=\"wp-block-list\">\n<li>How much of the future revenue is already compromised?<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Without integrated information, forecasts become estimates.<\/p>\n\n<h2 class=\"wp-block-heading\"><strong>Problems in customer experience<\/strong><\/h2>\n\n<p class=\"wp-block-paragraph\">The customer quickly understands when the internal areas are not aligned.<\/p>\n\n<p class=\"wp-block-paragraph\">When you need to repeat the same information several times during the journey, you get incorrect charges, you are affected by inappropriate communications or you face delays caused by disorganized internal processes, the experience becomes frustrating.<\/p>\n\n<p class=\"wp-block-paragraph\">These situations generate a loss of confidence, increase the customer&#8217;s effort to interact with the company and directly impact its satisfaction, and may also compromise the retention and future business opportunities.<\/p>\n\n<p class=\"wp-block-paragraph\">How much does rework cost businesses?<\/p>\n\n<p class=\"wp-block-paragraph\">Rework rarely appears explicitly in the budget. However, its costs are significant. Among the main impacts are:<\/p>\n\n<h2 class=\"wp-block-heading\"><strong>Productivity loss<\/strong><\/h2>\n\n<p class=\"wp-block-paragraph\">Time spent with manual data updating, information conference and error correction reduce the productive capacity of teams. For this reason, many of the commercial professionals still devote a significant part of the week to administrative tasks rather than activities related to revenue generation.<\/p>\n\n<h2 class=\"wp-block-heading\"><strong>Impact of low data quality<\/strong><\/h2>\n\n<p class=\"wp-block-paragraph\">Inconsistent data harm campaign segmentation, financial forecasts, commercial planning and executive reports. Thus, bad data compromise productivity, damage relationships with customers and make it difficult to grow the company.<\/p>\n\n<p class=\"wp-block-paragraph\">How to integrate CRM, marketing and financial into practice?<\/p>\n\n<p class=\"wp-block-paragraph\">Integration does not start with technology, it starts with the process. Companies that get better results in RevOps usually follow some fundamental recommendations.<\/p>\n\n<h3 class=\"wp-block-heading\"><strong>1. Centralize customer information<\/strong><\/h3>\n\n<p class=\"wp-block-paragraph\">Every operation needs to have a main source of data. A modern CRM should function as the core of the customer&#8217;s day, concentrating:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>relationship history;<\/li>\n<\/ul>\n\n<ul class=\"wp-block-list\">\n<li>commercial activities;<\/li>\n<\/ul>\n\n<ul class=\"wp-block-list\">\n<li>marketing interactions;<\/li>\n<\/ul>\n\n<ul class=\"wp-block-list\">\n<li>service tickets;<\/li>\n<\/ul>\n\n<ul class=\"wp-block-list\">\n<li>strategic account information.<\/li>\n<\/ul>\n\n<h3 class=\"wp-block-heading\"><strong>2. Automate data transfer<\/strong><\/h3>\n\n<p class=\"wp-block-paragraph\">Whenever information needs to be copied manually between systems, there is a risk of error. Automation reduces this problem by automatically synchronizing data between platforms.<\/p>\n\n<h3 class=\"wp-block-heading\"><strong>3. Remove Manual Launches<\/strong><\/h3>\n\n<p class=\"wp-block-paragraph\">The less human interventions are needed, the more consistent the processes will be.<\/p>\n\n<p class=\"wp-block-paragraph\">Integration allows steps to occur automatically after specific events such as business closure, contractual approval, tax note issue and contract renewal.<\/p>\n\n<h3 class=\"wp-block-heading\"><strong>4. Standardize processes between areas<\/strong><\/h3>\n\n<p class=\"wp-block-paragraph\">Marketing, sales and financial need to share common definitions. For example:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>What characterizes an active client?<\/li>\n<\/ul>\n\n<ul class=\"wp-block-list\">\n<li>When is an opportunity considered winning?<\/li>\n<\/ul>\n\n<ul class=\"wp-block-list\">\n<li>What&#8217;s the right time to start billing?<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">These criteria should be clear to all those involved.<\/p>\n\n<h3 class=\"wp-block-heading\"><strong>5. Create data governance<\/strong><\/h3>\n\n<p class=\"wp-block-paragraph\">Without governance, integration loses value. It is essential to define:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>data responsible;<\/li>\n<\/ul>\n\n<ul class=\"wp-block-list\">\n<li>completion rules;<\/li>\n<\/ul>\n\n<ul class=\"wp-block-list\">\n<li>update criteria;<\/li>\n<\/ul>\n\n<ul class=\"wp-block-list\">\n<li>information quality policies.<\/li>\n<\/ul>\n\n<h3 class=\"wp-block-heading\"><strong>How does HubSpot contribute to an integrated operation?<\/strong><\/h3>\n\n<p class=\"wp-block-paragraph\">Within a RevOps strategy, HubSpot can act as the center of the recipe operation. More than a CRM, the platform connects different teams around the same customer view.<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Unified CRM:<\/strong> HubSpot centralizes contact, company, deal and interaction data in a single database. This reduces silos and improves data consistency.<\/li>\n<\/ul>\n\n<ul class=\"wp-block-list\">\n<li><strong>Marketing Hub:<\/strong> Consolidates campaigns, lead generation, marketing automation and purchase journey tracking, making it easier to demonstrate ROI.<\/li>\n<\/ul>\n\n<ul class=\"wp-block-list\">\n<li><strong>Sales Hub:<\/strong> Helps sales teams organize processes, track opportunities and accelerate deals with full context on each account.<\/li>\n<\/ul>\n\n<ul class=\"wp-block-list\">\n<li><strong>Service Hub:<\/strong> Connects customer service and after-sales support to the same database used by marketing and sales, creating continuity in the customer experience.<\/li>\n<\/ul>\n\n<ul class=\"wp-block-list\">\n<li><strong>Automation:<\/strong> Automated workflows reduce repetitive tasks and ensure operational consistency. HubSpot also offers advanced capabilities to automate custom processes and connect data across systems.<\/li>\n<\/ul>\n\n<ul class=\"wp-block-list\">\n<li><strong>Integrated reporting:<\/strong> With a consolidated view, managers can analyze strategic metrics in a single environment, improving planning and decision-making.<\/li>\n<\/ul>\n\n<ul class=\"wp-block-list\">\n<li><strong>Complete customer journey visibility:<\/strong> A key RevOps advantage is the ability to track the entire customer lifecycle, from the first marketing interaction to billing, renewal and revenue expansion.<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\"><strong>Where does Workato enter this strategy?<\/strong><\/h2>\n\n<p class=\"wp-block-paragraph\">Although HubSpot can serve as the central platform for revenue operations, many companies have a broader technology ecosystem. ERPs, financial systems, contract platforms, billing tools, payment solutions and legacy applications are common. Not everything will reside within the CRM.<\/p>\n\n<p class=\"wp-block-paragraph\">Integration is therefore essential to the RevOps strategy. In this context, <strong>Workato<\/strong> plays a highly relevant complementary role. The platform connects different systems and automates data flows without relying on manual processes.<\/p>\n\n<h3 class=\"wp-block-heading\"><strong>Examples of integrations<\/strong><\/h3>\n\n<p class=\"wp-block-paragraph\"><em>HubSpot + ERP<\/em><\/p>\n\n<ul class=\"wp-block-list\">\n<li>customer synchronization;<\/li>\n<\/ul>\n\n<ul class=\"wp-block-list\">\n<li>automatic updating of registers;<\/li>\n<\/ul>\n\n<ul class=\"wp-block-list\">\n<li>sharing of commercial information.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\"><em>HubSpot + Financial<\/em><\/p>\n\n<ul class=\"wp-block-list\">\n<li>sending approved contracts;<\/li>\n<\/ul>\n\n<ul class=\"wp-block-list\">\n<li>update of payment status;<\/li>\n<\/ul>\n\n<ul class=\"wp-block-list\">\n<li>financial visibility within the CRM.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\"><em>HubSpot + billing<\/em><\/p>\n\n<ul class=\"wp-block-list\">\n<li>automatic recovery generation;<\/li>\n<\/ul>\n\n<ul class=\"wp-block-list\">\n<li>issue of financial documents;<\/li>\n<\/ul>\n\n<ul class=\"wp-block-list\">\n<li>receipt follow-up.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\"><em>HubSpot + contracts<\/em><\/p>\n\n<ul class=\"wp-block-list\">\n<li>sending data for electronic signature;<\/li>\n<\/ul>\n\n<ul class=\"wp-block-list\">\n<li>automatic updates of contractual status.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\"><em>HubSpot + payment platforms<\/em><\/p>\n\n<ul class=\"wp-block-list\">\n<li>automatic confirmation of payments;<\/li>\n<\/ul>\n\n<ul class=\"wp-block-list\">\n<li>monitoring of financial health of clients.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">The main benefit is to reduce manual integrations, increase data consistency and ensure that all areas work with updated information.<\/p>\n\n<h2 class=\"wp-block-heading\"><strong>Benefits of a connected operation<\/strong><\/h2>\n\n<p class=\"wp-block-paragraph\">When CRM, marketing and financial start operating in an integrated way, gains become visible throughout the organization.<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Less rework:<\/strong> Fewer manual entries and less need to correct data.<\/li>\n<\/ul>\n\n<ul class=\"wp-block-list\">\n<li><strong>Higher productivity:<\/strong> Teams spend more time on strategic activities and less on administrative tasks.<\/li>\n<\/ul>\n\n<ul class=\"wp-block-list\">\n<li><strong>More reliable data:<\/strong> Consistent information improves decision quality.<\/li>\n<\/ul>\n\n<ul class=\"wp-block-list\">\n<li><strong>Better customer experience:<\/strong> Customers interact with a more organized, aligned company.<\/li>\n<\/ul>\n\n<ul class=\"wp-block-list\">\n<li><strong>Revenue predictability:<\/strong> Integrated data enables more accurate financial projections.<\/li>\n<\/ul>\n\n<ul class=\"wp-block-list\">\n<li><strong>Faster decisions:<\/strong> Executives gain access to consolidated, up-to-date metrics.<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\"><strong>How PARS supports companies on this journey<\/strong><\/h2>\n\n<p class=\"wp-block-paragraph\">Implementing RevOps involves much more than hiring technology. It is necessary to align processes, people, metrics and data governance. PARS acts in an advisory manner by supporting companies in the construction of this structure through:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>RevOps strategies<\/li>\n<\/ul>\n\n<ul class=\"wp-block-list\">\n<li>Implementation and evolution of HubSpot<\/li>\n<\/ul>\n\n<ul class=\"wp-block-list\">\n<li>Business automation projects<\/li>\n<\/ul>\n\n<ul class=\"wp-block-list\">\n<li>Integration of systems<\/li>\n<\/ul>\n\n<ul class=\"wp-block-list\">\n<li>Connection between CRM, financial and operations<\/li>\n<\/ul>\n\n<ul class=\"wp-block-list\">\n<li>Implementation of automated workflows with Workato<\/li>\n<\/ul>\n\n<ul class=\"wp-block-list\">\n<li>Standardization and optimization of processes<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">The aim is to help organizations transform fragmented operations into connected, data-oriented and prepared operations to grow in a scalable way.<\/p>\n\n<h2 class=\"wp-block-heading\"><strong>FAQ<\/strong><\/h2>\n\n<p class=\"wp-block-paragraph\"><strong>1. What does it mean to integrate CRM, marketing and financial?<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">It means connecting the systems and processes of these areas so that the data will circulate automatically, eliminating rework, inconsistencies and information silos.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>2. What is RevOps?<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">RevOps (Revenue Operations) integrates marketing, sales and customer success through shared processes, data and metrics to generate revenue predictably. <a href=\"https:\/\/br.hubspot.com\/blog\/marketing\/revops\">[<\/a><a href=\"http:\/\/br.hubspot.com\/\">br.hubspot.com<\/a><a href=\"https:\/\/br.hubspot.com\/blog\/marketing\/revops\">]<\/a>, <a href=\"https:\/\/br.hubspot.com\/blog\/sales\/revops-transformar-empresa\">[<\/a><a href=\"http:\/\/br.hubspot.com\/\">br.hubspot.com<\/a><a href=\"https:\/\/br.hubspot.com\/blog\/sales\/revops-transformar-empresa\">]<\/a><\/p>\n\n<p class=\"wp-block-paragraph\"><strong>3. Why is an integrated CRM important?<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">Because it creates a unique view of the client, improves collaboration between areas and increases the reliability of the information used in decision-making.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>4. Can HubSpot centralize the entire revenue operation?<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">HubSpot can act as an operational core of marketing, sales, service and customer relationship management, offering full visibility of the consumer&#8217;s journey.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>5. Where does Workato add value?<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">Workato connects HubSpot to ERPs, financial platforms, contract systems, billing and other corporate applications, expanding the integration of data and processes.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>6. What are the benefits of process automation?<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">Among the main benefits are:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>reduction of employment;<\/li>\n<\/ul>\n\n<ul class=\"wp-block-list\">\n<li>increased productivity;<\/li>\n<\/ul>\n\n<ul class=\"wp-block-list\">\n<li>reduction of operational errors;<\/li>\n<\/ul>\n\n<ul class=\"wp-block-list\">\n<li>greater speed of execution;<\/li>\n<\/ul>\n\n<ul class=\"wp-block-list\">\n<li>improving customer experience;<\/li>\n<\/ul>\n\n<ul class=\"wp-block-list\">\n<li>greater predictability of recipe.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\"><strong>7. How do I know if my company needs a RevOps strategy?<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">If its organization faces problems such as decentralized data, low integration between areas, inconsistent reports, manual processes and difficulties in predicting revenue, it probably already has clear signs that a RevOps strategy can generate value.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Growth companies usually invest in different technologies over time. Marketing uses an automation platform, the commercial area operates in a CRM, the financial works in an ERP and other areas depend on specific systems for contracts, billing and service. The result is a fragmented operation, marked by parallel spreadsheets, duality of information, constant rework and [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[37],"tags":[99,104,100],"class_list":["post-3984","post","type-post","status-publish","format-standard","hentry","category-digital-2","tag-crm","tag-financial","tag-marking"],"_links":{"self":[{"href":"https:\/\/homolog-pars-2026.agenciagreenhouse.com.br\/en\/wp-json\/wp\/v2\/posts\/3984","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/homolog-pars-2026.agenciagreenhouse.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/homolog-pars-2026.agenciagreenhouse.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/homolog-pars-2026.agenciagreenhouse.com.br\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/homolog-pars-2026.agenciagreenhouse.com.br\/en\/wp-json\/wp\/v2\/comments?post=3984"}],"version-history":[{"count":1,"href":"https:\/\/homolog-pars-2026.agenciagreenhouse.com.br\/en\/wp-json\/wp\/v2\/posts\/3984\/revisions"}],"predecessor-version":[{"id":3986,"href":"https:\/\/homolog-pars-2026.agenciagreenhouse.com.br\/en\/wp-json\/wp\/v2\/posts\/3984\/revisions\/3986"}],"wp:attachment":[{"href":"https:\/\/homolog-pars-2026.agenciagreenhouse.com.br\/en\/wp-json\/wp\/v2\/media?parent=3984"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/homolog-pars-2026.agenciagreenhouse.com.br\/en\/wp-json\/wp\/v2\/categories?post=3984"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/homolog-pars-2026.agenciagreenhouse.com.br\/en\/wp-json\/wp\/v2\/tags?post=3984"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}