With PARS, every partnership is an opportunity to innovate, grow and transform the digital future.
PARS believes the future of technology is collaborative.
With over 40 years of experience in distribution and digital innovation, the company has established itself as a technology hub connecting manufacturers, resellers, partners and clients in an ecosystem of real growth opportunities.
The PARS Channel Program was created to strengthen strategic partnerships, generate sustainable business and accelerate digital transformation nationwide.
More than a distribution model, the program is a platform for collaboration, training and recognition, designed to value those who drive Brazil’s technology market.
What is the PARS Channel Program?
The PARS Channel Program connects resellers and partners with leading global manufacturers such as Autodesk, Adobe, Red Hat, HubSpot, Workato, Construct IN and AutomationEdge, offering technical, sales and strategic support to maximize results.
Its operating model is based on three key pillars:
Training and expert support,
with access to technical resources, training and consulting.
Qualified demand generation,
with cooperative marketing initiatives and support for business opportunities.
Recognition and rewards,
with performance recognition and bonuses for achieving targets.
Being a PARS partner means belonging to an ecosystem that combines technology, purpose and results.
Programs within
the PARS Ecosystem
Explore all the programs in our ecosystem below.
Gov Hub: Public Sector Opportunities
Gov Hub is the PARS recognition program for resellers working with governments and public agencies.
With an inclusive, collaborative model, Gov Hub encourages expansion into new territories and reduces financial risks while recognizing partners’ performance and innovation.
Focus: business with municipal, state and federal governments.
Benefits: new revenue sources, improved opportunity management and recognition from the end client.
Gov Hub connects technology, transparency and social impact: pillars of the digital future of the public sector.
Conecta PARS: Demand Generation and Collaboration
Conecta PARS is a strategic initiative for highly engaged partners seeking to expand market share and scale sales.
The project brings manufacturers together to generate qualified opportunities through integrated campaigns, webinars, media initiatives and cooperative digital marketing.
Focus: strengthening brands and increasing sales conversions.
Benefits: shared campaigns, targeted leads and exclusive co-marketing opportunities.
Connecting with PARS opens doors to new business and real results.
Connect Hub: Technology Marketplace and Automated Management
Connect Hub is the innovative PARS marketplace developed to simplify and accelerate the entire software license sales and management process.
It gives partners access to instant license delivery, after-sales automation, full traceability and expert technical support.
Focus: resellers seeking operational efficiency and scalability.
Benefits:
- Fewer human errors;
- Centralized license management;
- Digital security and governance;
- Fast access to solutions from global manufacturers.
Connect Hub puts PARS technology to work for sales efficiency.
Ready to turn
technology into growth?
Join the ecosystem shaping the future of technology in Brazil.
Become a PARS partner and discover how to turn collaboration into growth, innovation into revenue and technology into real impact.
